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It’s been 3 weeks since our launch and there is certainly a lot for us to reflect on. The build up to launching our site was pretty crazy but on Wednesday 18th of January we sat there at 6am and watched our site go live. We anxiously waited until about 7:30am, we figured this would be a good time for people on their phones while commuting, and we sent out a few posts on Instagram, FB, and Twitter. We then stared at our google analytics page hoping to see some action and see if people would visit our website. 1 visit, 2 visits, 8, 10, woohoo! Our first sale went through about 8:30am and we were buzzing from it! Everything was new for us, so everything was a “first” and everything was celebrated like a ground breaking achievement! :) While I guess there is an element of immaturity to this, it’s also important to celebrate the little milestones, the little victories. This is how momentum starts, and that’s what you need to get things going.
It’s been a real rollercoaster since our site launched. It has been absolutely amazing to get so much support on social media. We’ve found ourselves spending hours lost in Instagram and texting each other saying “so cool,did you see that comment??”. We also couldn’t believe how many emails we received from people we didn’t know saying “we love the brand, good luck”. It’s hard to express just how much emails like this mean especially as we are trying to grow, not just a brand, but a community. Then there are days when you get worried and wonder is that it, have we peaked?! I guess through the last few weeks what we realised is that thereal workbegins now. Getting to launch was a big achievement and we’re very proud of that but we want to go onwards and upwards from here.
