Pricing Update

Pricing Update

Hi all,

There has been so much to celebrate of late - the first summer in three years where we are free to live our lives to the full, thankfully. At the same time, it feels like there is so much turbulence in the world; personally, professionally and in relation to how we live our day-to-day lives. It’s been the same here at G+C and we’ve been spending a lot of time figuring out how best to continue providing you, our community with the gear and support that you’ve come to know and love.

We’ve made a number of major improvements to our product collection, product quality, delivery timelines and general refinements to our service to make interacting with G+C much easier for all of our community. One of the biggest challenges we face is making sure our products are manufactured, delivered to our dispatch teams and then enjoyed by you from one of our retail Clubhouses or delivered to your home, in a timely manner and in a way that is financially sustainable for Gym+Coffee as a business. With all of the freight, logistics and raw materials cost increases (in some instances up over 150%), as well as turbulence in the exchange rate, our current pricing has become unsustainable for the business. Unfortunately, this means that from today we will increase the prices of our products by approximately 10% across the range. To date, we have swallowed all of the increased costs ourselves but, as hard as it is to say, that is no longer possible. The main factors causing our cost increases are:

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Quality: We’re investing in higher quality fabrics and working with more European factories to ensure long-lasting product quality.

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Global Supply Chain: Logistics, freight, warehousing and fulfilment costs have increased by approximately 10 times over the last two years.

carbon neutral

Carbon neutral: As a major pillar of our sustainability work, we offset all of the carbon throughout every part of our business including production, distribution, staff, use and end of life. This cost has impacted the business from the beginning of 2022.


eco factors

Economic factors: General inflation of an average 10% has impacted us like it has impacted every company cross-industry


Raw materials: The cost of our raw materials is up almost 15%. This is largely due to the increased cost of cotton worldwide.


Packaging: We’ve invested in sustainable packaging at a premium cost from mid 2021.


Learn more about Sustainability at Gym+Coffee.

This is not the message that we want to be sharing but unfortunately that is the reality of inflation challenges facing everyone in 2022. We really want to thank everyone in our community for the support you have given us over the last 5 years. We could not have gotten to this stage of the business without you. If you have any questions, you can head straight to our FAQs for some answers. 

Team G+C