E-Mail Marketing Executive
Who are Gym+Coffee?
At Gym+Coffee, we are on a mission to Make Life Richer! This means following our burning passion to encourage a community of people to stretch themselves, socialise around exercise and live an active lifestyle. Community is not just a buzzword, collaboration is at the heart of everything we do that’s why we involve our community in all aspects from product design to events and content production. At its most basic, G+C is an athleisure clothing brand but our message is not focused on the clothing specifically, rather we focus on highlighting people, brands, initiatives, and our community who encourage an active lifestyle.
With incredible support from our community in the last 3 years since launching, the brand has experienced significant growth in such a short time. The next chapter is just about to start as we build this community around the world! Are you up to the challenge?
Where do we need help?
We're looking for an Email Marketing Executive to join our marketing team as it continues to grow. This is a fantastic opportunity for an enthusiastic personality to join a growing, ambitious startup. We are looking for someone who is passionate about managing an email database including building it up, continuously cleaning, testing messaging in automations and campaigns, and monitoring overall performance. This role demands technical knowledge, analytical skills and an understanding of our community.
What does the job entail?
- Help develop and manage the entire email marketing strategy that is in-line with business goals
- Build and grow email subscriber lists organically
- Manage end-to-end email campaigns
- Create and maintain audience segments based on demographic, behavioural, psychographic, and other criteria
- Ensure email campaigns adhere to industry standards and do not violate regulatory compliances
- Acts as a quality control stage before content is distributed
- Track key campaign metrics and report their impact on KPIs
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- Project manage automation flows and launch campaigns as part of overall marketing strategy
- A true team player, who helps out whenever they have bandwidth
What kind of person are we looking for?
- Strong collaborator who understands the importance of feedback and revisions
- A keen eye for detail is vital
- Excellent time management and organizational skills, with the ability to balance work on several projects at a time in a team environment
- 1-2 years of work experience; e-commerce brand/startup or agency experience is a plus but not essential
- BA/BS or equivalent working experience
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Proficient using email marketing automation technology, ideally Klaviyo or a similar platform
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Someone who is willing to generally help out, this is a startup so from time to time everyone just needs to muck in
Gym+Coffee prides itself on its core belief - to inspire a community of people to Make Life Richer. First and foremost, this passion must come from company team members. Every employee is encouraged to pursue activities which they are passionate about and enable them to make their life richer. A percentage of the working time can be allocated to such activities.