Chapter 4: An evolving culture

Chapter 4: An evolving culture

April 11, 2017

Cultural trends are incredible to watch across the world and closer to home too. Whether this interests you or not, the cultural change taking place in Ireland right now hits you square in the face wherever you look. Across all walks of life, people are changing their attitudes and behaviours, reflecting new values they now prioritise. A profound event like the recession always shakes things up but who’d have thought the effects would be so significant.

Health and wellness is the most pervasive cultural trend right now. After you’re finished reading this, take just five minutes to flick through Instagram and look at all of the people working out. Being physically active and strong is not new but the number of people now fitting this into their daily routine tells us what the new norms are. While we may be nearing peak physical fitness, we are only scratching the surface when it comes to mental fitness. Wellness techniques are coming into the mainstream but perhaps they have already been here for a while in other forms. The huge decrease in people socialising in pubs in Ireland is evidence of this cultural change. Coffee shops are the new meeting points. They fulfil the exact same role pubs have always fulfilled in Irish life, a place to meet with friends and catch up. And yet they feel entirely different!

This cultural change is happening all across Ireland. As we live in Dublin, it has been easy for us to follow this change in recent years. Places like Two Boys Brew, Tang Cafe, the Happy Pear, Crossfit gyms, Sprout and Parkruns are shining lights across the city. Even try do the Bray to Greystones walk or Howth Hill any weekend and you have to work your way past the crowds. This is not a niche movement, we are living through significant cultural change. And this change is not just happening through businesses, its is being driven by inspirational individuals. We are determined to work with these people and join them on their journey – people like Becca Gillen, Kevin and Taur in Two Boys Brew and Jody Crosbie – determined, passionate young people who want to live a healthy, happy life. We are delighted to be associated with them and can’t wait to see what’s next for all of us.



Leave a comment


Also in News

Behind the Scenes of the Parker Half Zip Shoot
Behind the Scenes of the Parker Half Zip Shoot

September 21, 2018

We had so much fun on the shoot for our latest launch, the new Parker Half Zip range. Thanks to everyone who helped us with this.

Check out some behind the scenes from our shoot day in Grey Area Studio in Dublin here.

Read More

Feature Focus on the Parker Half Zip
Feature Focus on the Parker Half Zip

September 20, 2018

This week we launched the latest addition to our collection, the Parker Half Zip Range. As with all of our new products, we encounter the challenge of balancing fashion and function. All of our range is designed with that in mind. It must be appropriate for wearing to the gym or a run and also catching up with friends after for a coffee too. The Parker Half Zip was designed for the early morning runner and this top boasts a number of fantastic features with that person in mind.

Read More

Teaming up with David Gillick to Launch the Parker Half Zip
Teaming up with David Gillick to Launch the Parker Half Zip

September 19, 2018 1 Comment

Today is the launch of our latest addition to the collection, the Parker Half Zip Range. Taking its name from our first ever office, we couldn’t be prouder of the end result after 10 months in development. With this top, we knew we had to balance fashion and function perfectly. The Parker Half Zip was designed for the early morning runner and what this top boasts are a number of fantastic features with that person in mind.

Read More

Gym+Coffee Size Guide

Women's Hoodies & T-Shirts

 G+C SIZE

UK SIZE

 US SIZE

X-Small 

 UK 6

  US 2

Small 

 UK 8   US 4

Medium 

 UK 10   US  6

Large 

  UK 12   US 8

X-Large 

  UK 14   US 10

XX-Large 

  UK 16   US 12

For an interactive women's hoodie size guide please click here.


Women's Leggings Range

 G+C SIZE

UK SIZE

 US SIZE

X-Small 

 UK 8

US 4

Small 

UK 10
US  6

Medium 

UK 12 US 8

Large 

UK 14 US 10

X-Large 

UK 16 US 12

BRAND COMPARISON CHART

You are a G+C size...

If you are a LULULEMON size...

 If you are a NIKE size...

X-Small 

 4

X-Small / 8

Small  

 6  Small / 10

Medium 

 8 Medium / 12

Large 

 10 Large / 14

X-Large 

 12 X-Large / 16

Men's Hoodies & T-Shirts

 SIZE

CHEST

WAIST

Small

   36 - 38   < 32

Medium

   38 - 40
 32 - 34

Large

   40 - 42
 34 - 36

X-Large

   42 - 44
 36 - 38

XX-Large

   44 - 46 
 38 - 40

For an interactive men's hoodie size guide please click here.