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Knowledge - 11/25/19

Bright Marketing Minds

The Cork Institute of Technology Brand Challenge is an incredible exercise in real-world learning and application of knowledge, and this year, we were lucky enough to be chosen as the Live Brand Case Study!

Students were tasked with creating a strategic + experiential brand marketing campaign for Gym+Coffee, culminating in a pop-up hall of stands, stalls and some epic food sampling! Ideas ranged from Mystery Bus tours to wellness expos, interactive UGC concepts and scavenger hunts. 

CIT Brand Marketing Challenge 3rd Year Experiential Projects

These students clearly did their homework and their ability to grasp the nuances of what Gym+Coffee is all about was so incredible to see. Each group understood our purpose, to encourage a community of people to make life richer, and incorporated this DNA throughout their projects and strategies.

Seeing the bright marketing minds of the future in all their experiential glory was such a joy and we loved getting to see a young, community perspective of our brand. The level of creativity and dedication involved was so joyful to experience and this group of Ireland-educated youth are definitely going places!

Cork Institute of Technology Marketing Brand Challenge 3rd Year Students

The tough part though? Our role is also to be involved in the assessment process and of the 28 groups who presented, only four could go through to the Dragons’ Den-style final round. It was an incredibly tough decision (and there were a couple of honourable mentions) but we are so pleased to congratulate the four groups who made it.

Well done to everyone involved - we look forward to seeing you in the Gym+Coffee Den in December! 

Gym+Coffee Brand Challenge Marketing Finalists 2019

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Gym+Coffee Size Guide

Women's Hoodies & T-Shirts

 G+C SIZE

UK SIZE

 US SIZE

X-Small 

 UK 6-8

  US 2

Small 

 UK 8-10   US 4

Medium 

 UK 10-12   US  6

Large 

  UK 12-14   US 8

X-Large 

  UK 14-16   US 10

XX-Large 

  UK 16-18   US 12

For an interactive women's hoodie size guide please click here.


Women's Leggings Range

 G+C SIZE

UK SIZE

 US SIZE

X-Small 

 UK 6-8

US 4

Small 

UK 8-10
US  6

Medium 

UK 10-12 US 8

Large 

UK 12-14 US 10

X-Large 

UK 14-16 US 12

BRAND COMPARISON CHART

You are a G+C size...

If you are a LULULEMON size...

 If you are a NIKE size...

X-Small 

 4

Small / 8

Small  

 6 Medium / 10

Medium 

 8 Large / 12

Large 

 10 X-Large / 14

X-Large 

 12 XX-Large / 16

Men's Hoodies & T-Shirts

 SIZE

CHEST

WAIST

Small

   36 - 38   < 32

Medium

   38 - 40
 32 - 34

Large

   40 - 42
 34 - 36

X-Large

   42 - 44
 36 - 38

XX-Large

   44 - 46 
 38 - 40

For an interactive men's hoodie size guide please click here.


Dog Hoodies 

 G+C SIZE

Chest Girth

 Body Length

Neck Girth

Small 

16.53 - 18.89 inches
42-48 centimetres
12.59 inches

32 centimetres

11.81 inches

30 centimetres

Medium 

18.89 - 21.25 inches

48 - 54 centimetres

14.17 inches

36 centimetres

15.74 inches

40 centimetres

Large 

22.04 - 25.98 inches

56-66 centimetres

15.74 inches

40 centimetres

15.74 inches

40 centimetres

X-Large 

24.40 - 28.35 inches

62-72 centimetres

16.93 inches

43 centimetres

18.11 inches

46 centimetres